23 Popular Beauty Blogs You Should Follow

Never run out of ideas for daily creative beauty inspiration from these pages.

Written by Anjali Sayee, BTech Anjali Sayee BTech linkedin_icon Experience: 7 years
Edited by Madhumati Chowdhury, MA (English Literature) Madhumati Chowdhury MA (English Literature) linkedin_icon Experience: 7 years
Fact-checked by Monomita Chakraborty, MA (Journalism & Mass Communication) Monomita Chakraborty MA (Journalism & Mass Communication) linkedin_icon Experience: 4 years
Last Updated on

Beauty blogs are as essential to the makeup, cosmetic, and skin care world as food is to humans. However, just like various cuisines, there are many beauty blogs available online, making it difficult to identify the best ones. Various bloggers claiming to be experts (when they are not) often lead us astray. Finding credible beauty bloggers is necessary to get well-researched, authentic reviews. Such beauty enthusiasts can even motivate you to help modify your beauty routines for the better. To help you narrow down your search, we bring you the top 23 beauty blogs that can help you ace your beauty game. Keep scrolling!

23 Best Beauty Blogs To Follow

1. The Beauty Of It Is

Blog Link:http://www.thebeautyofitis.com/About The Blog:

Katey Denno, an NYC celebrity makeup artist, writes and maintains this blog. She reviews products she has tried out and posts makeup looks that she created on celebrities to help you recreate them. In addition, Denno uses her influence and blog to advocate body positivity. You can follow the blog for new makeup tutorials, reviews, and suggestions to improve your skin.

protip_icon Trivia
Katey Denno is a green beauty lifestyle expert who uses primarily all-natural products.

2. Wendy Rowe

Blog Link:https://wendyrowe.com/About The Blog:

Wendy Rowe is an international makeup artist and beauty expert. She has over a decade of experience in beauty and intricate knowledge of skin care. Her blog is one of the best beauty blogs around. She has also created her edition of eco-friendly lipsticks with La Bouche Rouge. Wendy Rowe writes about makeup, skin care, and wellness in her blog, and you can follow her for a holistic approach to beauty and skin care.

3. Shirley’s Wardrobe

Blog Link:http://shirleyswardrobe.com/About The Blog:

Shirley’s Wardrobe is your gateway to the world of fashion, beauty, and lifestyle. This blog is created and maintained by Shirley B Eniang, and she also runs a YouTube channel with a large following. From high heels to the best mattifiers on the market – you will get details about everything on her blog. She also has an interesting photo diary that captures the bits and pieces of her daily life!

4. Estee’ Lalonde

Blog Link:https://www.esteelalonde.com/About The Blog:

Estee’ Lalonde is a creative director residing in London and has been talking about beauty for over a decade. She started with a YouTube channel and moved on to create a blog. Lalonde addresses topics beyond beauty – like mental health issues. She is completely open and transparent with her audience and collaborates with numerous brands. She has many published featurettes in beauty magazines like Vogue and Glamour.

5. Amber Fillerup Clark

Blog Link:https://amberfillerup.com/About The Blog:

About The Blog: Amber Fillerup Clark’s blog is more like her personal diary where she pours her heart out on different topics. From inspiring hairstyle blogs and outfit suggestions to makeup, skin care, and wellness – her blog provides a glimpse of her journey to stay and feel good.

protip_icon Trivia
She founded a clean haircare line named Dae in 2020.

6. The Sunday Girl

Blog Link:http://www.thesundaygirl.com/About The Blog:

The Sunday Girl is dedicated to spreading information about the right beauty products and acts as a guide to help people with their skin care journey. Adrienne Sondag started this blog in 2011 which quickly reached out to the global audience. It has also won quite a few awards. If you are looking for honest reviews on which products work and which do not, check out this blog.

7. The Beauty Look Book

Blog Link:https://thebeautylookbook.com/About The Blog:

This blog highlights all things beauty, including makeup, fragrances, hair care, skin care, and more, with some lifestyle elements mixed in. The Beauty Look Book began as a business plan development, product innovation, and social media marketing platform in 2009. It evolved to be a creative outlet for Sabrina, the creator, to share her passion for beauty, fashion, and photography. The blog focuses on high-end brands and has a section on travel.

8. The Anna Edit

Blog Link:https://www.theannaedit.com/About The Blog:

Award-winning content creator Anna Newton started her blog and YouTube channel ‘The Anna Edit’ in 2010. She is a beauty addict, and her blog is the fifth biggest in the world in the lifestyle category on Bloglovin. Anna Newton has featured in Grazia, Stylist, YOU, Metro, and The Guardian. She provides detailed product reviews in her blog and covers both luxury and budget brands.

9. Amelia Liana

Blog Link:https://amelialiana.com/About The Blog:

London-based beauty influencer Amelia Liana founded this website when she was just 21. She worked as a beauty editor for Suitcase magazine and beauty blogger for Cosmopolitan. Amelia has worked with many beauty and lifestyle brands like Dior, Givenchy, Yves Saint Laurent, and Armani Beauty and is a beauty addict. She also authored articles in Grazia, The Sunday Times Style, and Cosmopolitan.

10. The Satorialist

Blog Link:https://www.thesartorialist.com/About The Blog:

Scott Schuman, the creator of The Satorialist, is a photographer. He created this blog to begin a two-way dialogue about the fashion world and its impact on daily life. You can find many of his works in GQ, Vogue Italia, and Vogue Paris. He shot and edited his page in GQ for three years. His work is so incredible that you will find permanent collections at the Victoria & Albert Museum and The Tokyo Photographic Art Museum. Schuman has also collaborated with brands like Kiehl’s, Burberry, DKNY Jeans, Nespresso, and many more.

11. 15 Minute Beauty

Blog Link:https://www.15minutebeauty.com/About The Blog:

Christina is a Pediatric Critical Care doctor based in the heart of the Midwest. While her professional life revolves around saving lives in the high-pressure world of medicine, her passion lies in all things beauty and skincare. She is a self-professed product junkie who has tried all beauty apparel. Christina is driven by an insatiable curiosity and a love for self-care.

12. Budget Fashionista

Blog Link:https://www.thebudgetfashionista.com/About The Blog:

Beauty is not always high-end. If you are looking for tips to glam up without breaking the bank, you can check out Catherine Brock’s Budget Fashionista. From clothing essentials and hair care solutions to skin care remedies – this is your one-stop thrift shop for beauty on a budget!

13. Hello Glow

Blog Link:https://helloglow.co/About The Blog:

Keep yourself healthy inside and out by following this blog. The founder of Hello Glow is Stephanie, and she shares DIY beauty tips and food recipes to help you stay healthy and beautiful inside out. She has a holistic approach to beauty and also covers skin care remedies and aromatherapy ideas.

14. British Beauty Blogger

Blog Link:https://britishbeautyblogger.com/About The Blog:

Jane Cunningham created the British Beauty Blogger. She is a beauty writer for online and mainstream media and has authored four books on beauty. She reviews beauty products and uses the blog to share her knowledge of beauty, including nails, hair care, the latest trends, and fragrances.

15. Really Ree

Blog Link:https://reallyree.com/About The Blog:

The Really Ree blog started in 2010 to spread beauty awareness. In her blog, Ree reviews makeup, beauty, and skin care products. She describes each nuance of the products with impressive details and gives her honest opinions. Whether you want to check the swatch of the lipstick shade you have been eyeing or need the deets about the perfume you are dying to buy, head straight to Ree’s blog.

16. My Beauty Bunny

Blog Link:https://mybeautybunny.com/About The Blog:

My Beauty Bunny is an award-winning, cruelty-free beauty, travel, health, lifestyle, and fashion blog. It focuses on finding the best in beauty from cruelty-free brands and companies. This is not a solely vegan blog, but it discusses many vegan beauty topics. The next time you are looking for cruelty-free makeup or skin care product, you know where to go.

17. Katie Jane Hughes

Blog Link:http://www.katiejanehughes.com/About The Blog:

Katie Jane Hughes is a makeup artist who has worked with top-tier photographers, celebrities, brands, and publications. You can see her portfolio on this blog and check out her journal, where she reviews products and talks about makeup.

18. Sali Hughes Beauty

Blog Link:http://www.salihughesbeauty.com/About The Blog:

Sali began as an assistant makeup artist, working with The Pet Shop Boys, Belinda Carlisle, George Michael, and many other A-listers. She quickly went on to work as an editor at Elle Girl and the features director at The Face.

You can find many of her articles published in Elle, Grazia, Cosmopolitan, Glamour, The Observer, The Guardian, and many more. She covers beauty and lifestyle topics. What is interesting about her blog is, she gives you a sneak-peek into the beauty closets of known personalities in the beauty world that includes names like Bobbi Brown, Dick Page, and Anna-Marie Solowji.

19. Jane Iredale

Blog Link:https://janeiredale.com/blogs/makeup-blog/About The Blog:

If you are into clean beauty, you should follow this blog by Jane Iredale. She believes that what you put on your skin can change you. She reviews and promotes healthy and clean products that do not damage your skin.

20. Ruth Crilly – A Model Recommends

Blog Link:https://www.ruthcrilly.co.uk/About The Blog:

Ruth Crilly of A Model Recommends provides you with accurate product reviews and the latest offerings to let you decide which ones to ditch or keep. From skin care, hair care products, and other beauty reviews to sartorial experiments and lifestyle trends – this blog covers it all!

21. Tia Ward

Blog Link

: https://www.instagram.com/misstpw/

About The Blog: Tia Ward shares her must-have beauty posts related to fashion, lifestyle, and personal growth. She also shares her tips about motherhood and self-improvement that she documents extensively on Instagram.

22. A Style Album

Blog Link

: https://www.instagram.com/astylealbum/

About The Blog: A Style Album is a fashion and lifestyle blog curated by Louise Redknapp and Emma Rose Thatcher. It showcases the latest fashion, beauty and lifestyle trends through a combination of photographs, videos, and reels. They have collaborated with popular brands such as H&M, Topshop, and L’Oréal Paris.

23. Zoe London

Blog Link

: https://www.instagram.com/zoelondondj/

About The Blog: Zoe London is a DJ and producer. Her Instagram features a mix of photos and videos of music, fashion, and lifestyle. She also does makeup tutorials and product recommendations.

These are the top beauty blogs that can help you reach your beauty and fashion goals. However, we do recommend you read different blogs from different beauty bloggers to gain a detailed understanding of the products and popular beauty routines. This will improve your knowledge regarding beauty and help you make informed choices when purchasing products. In the next section, we have provided a few tips that you must consider to choose the right beauty blogs to get inspired by. Read on.

How To Choose The Right Beauty Blog For Yourself

You will find a series of beauty blogs on the internet. Choosing the right ones can ease your beauty journey. We have listed the factors to look out for to make a good choice.

  • Look for bloggers with proven educational backgrounds in the fields of beauty and skincare. Ensure they have the necessary expertise in the industry. Besides, check if they have any work experience in the field as well.
  • Read the reviews left by readers such as you under their blog posts. While positive reviews are usually a good thing, watch out for too many positive reviews written in the same style. This will help you identify the genuine ones from the fake ones.
  • Check for detailed reviews highlighting both the positive and the negative sides. Those who mention only the positive sides may be paid to do so. If you see someone mentioning only the negative sides, make sure they give good reasoning behind their review.
  • Check the daily engagement rate of the blog. This will tell you how many people read the posts made by the blogger. Remember to check the questions left by the viewers and whether those are diligently answered by the blogger or not. High interaction is a sign that the content resonates with the readers.
  • Look for the types of beauty content created by the blogger. A good blogger will have a variety of content, such as product reviews, tutorials, and skincare recommendations. Choose bloggers that explore different aspects to get an all-round idea.

Infographic: Top 5 Famous Beauty Blogs That You Must Know About

Blogging platforms give us all the deets about the newest beauty products, latest makeup trends, and so much more. They help us stay up to date with the latest trends in the beauty world. But with so many bloggers around, how do you pick the best one to religiously follow?

Don’t worry we’ve done the homework! Check out the infographic below to know the top five most useful famous beauty blogs that you must know.

top 5 famous beauty blogs that you must know (infographic)

Illustration: StyleCraze Design Team

We love to hear what our favorite influencers have to say about the latest trends and events in the world. Many of us wait for them to try new trends and review them before we consider picking our pockets. The influencer has become a legitimate full-time job profile, and we have grown dependent on their word. There is no shortage of influencers, but how do you know who is credible? Trustworthiness and expertise are the two factors that can help you pick the best from the rest. The top 20 beauty blogs will provide you with the most genuine and detailed information to help you take your beauty and wellness game to the next level. From skincare tips, beauty hacks, fashion advice, beauty industry news, and more, you will get all of it in one place! So, go ahead and check them out.

Frequently Asked Questions

Do beauty blogs make money?

Yes. Beauty blogs earn from sponsorships, affiliate marketing, and paid ads. In addition, some beauty bloggers guest write for famous sites. They can also make and promote their own products and merchandise once they have a following and earn from every purchase.

What should I post on a beauty blog?

You can discuss fashion, makeup, and skin and hair care topics, like the latest trends, styles, care tips, tutorials, etc. You can also review products and post articles, pictures, video tutorials, or vlogs.

How do beauty blogs influence consumer behavior?

Beauty bloggers share their authentic reviews and recommendations about different products on their blogs, influencing and shaping the purchasing behaviors of the readers. Often, influencers set trends, leading their followers to adopt similar styles and beauty routines. This is how beauty blogs influence consumer behavior.

How can beauty blogs help me improve my beauty routine and product knowledge?

You can learn a lot about products and tips on how to improve your beauty routine from beauty blogs, as they share their personal experiences with various products. They also frequently offer advice on how to apply makeup, haircare, and maintain one’s skin. You can also keep up with the most recent developments in the world of beauty to enhance your beauty regimen and product knowledge.

Are beauty blogs only for women, or do they cater to men as well?

Beauty blogs are not just for women, and men can also benefit from them. Male beauty bloggers have grown in popularity in recent years and have significantly contributed to the beauty industry. These bloggers offer advice on skincare, grooming, and fashion and cater to the needs of men who want to look and feel their best. They have also helped to break down gender stereotypes and support inclusivity in the beauty industry.

How do beauty bloggers stay up-to-date on the latest trends and products in the industry?

Beauty bloggers keep up by following other influencers on social media and watching YouTube. They also go to beauty events, meetups and conferences and collaborate with leading beauty brands in order to stay updated on the newest products and trends. They often receive product samples for review and then provide their users accurate reviews and recommendations.

How can I distinguish between honest beauty product reviews and sponsored content on beauty blogs?

You can tell the difference by looking at whether the content is identified with a hashtag like #sponsored or #ad. Honest reviews should include both the positives and negatives of a product, and the person speaking should be mindful of all skin and body types. Some beauty bloggers also disclose whether they got the item for free, or if they’re affiliated. And to get a complete picture of the product, it’s always better to get a holistic perspective from different sources.

How can I interact with beauty bloggers and share my own tips and experiences?

You can get more involved in conversations with beauty bloggers by creating a beauty community on social media, or by starting a beauty blog and sharing your experiences. home remedies, DIYs, and tips. You can also look for ways to collaborate with others in the beauty industry.

Discover a new era of beauty as influential bloggers redefine conventional beauty standards. Check out this video for more insight and inspiration.

Key Takeaways

  • Blogs created by international makeup artists and beauty influencers share essential beauty and fashion tips with their followers on their website or Instagram page.
  • Bloggers such as Anna Newton review new beauty and skin care products to help their audience make informed decisions.
  • Patricia Bright and Katie Jane Hughes give important makeup and beauty tips to ensure their readers keep up with the latest trends and look good every single time!

Illustration: Popular Beauty Blogs You Should Follow

Beauty Blogs_illustration

Image: Dall·E/StyleCraze Design Team

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Anjali Sayee
Anjali SayeeAssociate Editor
Anjali is an associate editor at StyleCraze. She specializes in hairstyles and hair and skin care and has written over 200 articles in these domains. She has 7 years of experience, and her philosophy about hair and skin care is simple: if you love and care for it, it will be healthy.

Read full bio of Anjali Sayee
Madhumati Chowdhury
Madhumati ChowdhuryAssociate Editor
Madhumati is an associate editor with seven years of professional experience. She has previously worked as an editor, proofreader, and a writer with various organizations, helping her navigate through the various facets of content creation and refinement with ease.

Read full bio of Madhumati Chowdhury
Monomita Chakraborty
Monomita ChakrabortyBeauty & Lifestyle Writer
Monomita has a graduate degree in mass communication and video production from St. Anthony's College, Shillong, and a master’s degree in journalism and mass communication from the Royal Global University, Guwahati. She is also a certified skincare coach with a keen interest in skin, hair, tattoos, nail art, and lifestyle trends.

Read full bio of Monomita Chakraborty
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