13 Best Purple Shampoos And Conditioners For Blonde Hair – 2024

Unique formulations that work to correct, boost, and enhance your silver tresses.

Reviewed by Jill Turnbull, Hairstylist Jill Turnbull Jill TurnbullHairstylist facebook_iconinsta_icon
Written by Krati Darak, MBA, Certified Skin Care Coach Krati Darak MBA, Certified Skin Care Coach linkedin_icon Experience: 3 years
Edited by Medha Deb, Integrated MA Medha Deb Integrated MA linkedin_icon Experience: 5 years
Fact-checked by Shiboli Chakraborti, MA (English Literature), Certified Skin Care Coach Shiboli Chakraborti MA (English Literature), Certified Skin Care Coach linkedin_icon Experience: 4 years
Last Updated on

While blonde highlights look trendy and fashionable, they often fade into yellow and brass undertones. That’s when you need to get your hands on the best purple shampoo and conditioners to help you maintain the right shade and luster. Do you know why this is often recommended? Well, a simple color theory comes into play here. Purple and yellow (or brass) feature opposite on the color wheel and help cancel out each other. That’s how purple shampoos and conditioners help cover up the brassy undertones to maintain the sheen, shine, and brightness of your blonde hair.

While coloring your hair is a need for some and a trend for most people, the basic know-how in making it last is also important. Choosing the right shampoo and conditioner can help your hair color remain brighter and last longer. Since there are too many options available in the market, we have enlisted the 13 best purple shampoos and conditioners to help you maintain your blonde highlights longer.

Top PicksCheck Price
Best For Brassy Undertones:L’Oreal Paris EverPure Brass Toning Purple Shampoo And Conditioner KitPrice on Amazon
Best For Damaged Hair:JOICO Color Balance Shampoo And Conditioner SetPrice on Amazon
Best Budget-Friendly:Clairol Shimmer Lights Shampoo And ConditionerPrice on Amazon
Best Cruelty-Free:Jhirmack Silver Brightening Ageless Purple Shampoo and ConditionerPrice on Amazon
Best Sulfate-Free:PRAVANA The Perfect Blonde Shampoo And ConditionerPrice on Amazon
Best Moisturizing:LUSETA Purple Shampoo And Conditioner SetPrice on Amazon
Best For Healthy Hair:Pura d’or ColorHarmony Purple Shampoo And ConditionerPrice on Amazon
Best Gluten-Free:Natural Riches Purple Shampoo and Conditioner Set
Price on Amazon
Best For Hair Growth:Bellisso Purple Shampoo And ConditionerPrice on Amazon
Best Fragrance:TIGI Catwalk Fashionis
Price on Amazon

13 Best Purple Shampoos And Conditioners For Blondes in 2024

1. Best For Brassy Undertones:L’Oreal Paris EverPure Brass Toning Purple Shampoo And Conditioner Kit

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4.3
L’Oreal Paris Ever Pure Brass Toning Purple Shampoo Image: L'oreal Paris

The EverPure range from the renowned brand L’Oreal brings you this purple shampoo and conditioner. This brass toning shampoo packs the goodness of hibiscus and other vegan ingredients. It is free of sulfates, parabens, and gluten and is gentle on the hair, while emitting a soft fragrance upon use. The purple dye in it works well for hydrating the hair and reduces any brassiness or yellow/orange tones that are present in blonde, silver, highlighted hair and brings out the sheen in them. It can be used up to 2-3 times a week with the conditioner for best results. Check out this video to gain a better understanding of the reviewer’s experience of using the product.

Hair Type: Damaged, Color Treated | Product Dimensions: 2.96 x 2.96 x 7.48 inches | Weight: 1.02 Pounds.

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Pros
  • Cuts down brassy undertones
  • Vegan
  • Sulfate-free
  • Paraben-free
  • Gluten-free
  • Suits colored as well as highlighted hair

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Cons
  • Might have to use multiple times to get desired effect

protip_icon Pro Tip
Do not keep purple shampoo in your tresses longer than 2 to 3 minutes. Overdoing it may give your hair a little lilac hue, which is unnecessary. It is likely to happen if you have light blonde tresses.

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Why We Think It's Worth Buying

This product has made it to our top favorite list with more than 52,066 rave reviews on Amazon.

2. Best For Damaged Hair:JOICO Color Balance Shampoo And Conditioner Set

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4.5

This purple shampoo and conditioner from JOICO comes with a unique color balance formulation. It helps in the upkeep of platinum and silver blondes by reducing the brassy and yellow undertones in the hair. Several reviewers praise this product for maintaining the vibrancy of color-treated hair while repairing and protecting them. It is enriched with green tea extracts that are full of antioxidants. The bio-advanced peptide complex helps repair damaged hair and brings back a salon-like glow to the hair. Surely the best one for blonde hair care rituals!

Hair Type: Color Treated

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Pros
  • Cuts brassy undertones
  • Suitable for all blonde hair types
  • Goodness of green tea
  • UV protection
  • Powered with peptide

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Cons
  • Might leave a purple undertone in lighter blonde hair
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Why We Think It's Worth Buying

With 8,803 positive reviews on Amazon, this product has become a bestseller.

3. Best Budget-Friendly:Clairol Shimmer Lights Shampoo And Conditioner

Tired of dull blonde hair and highlights? The Shimmer Lights purple shampoo and conditioner from Clairol helps you attain brighter blonde, silver, or platinum hair whether natural or treated. It is an award-winning, protein-rich shampoo that takes care of the shine of color-treated hair after each wash, without leaving any residues. The unique color-enhancing formulation amps up the brightness of blonde and gray locks by toning down the brassiness until the next salon visit. For best results, use 2-3 times a week along with the conditioner. Watch this video for more information about the tester’s experience of using the product.

Number of Items: 1 | Hair Type: Color-treated,Color | Product Dimensions: 2.5 x 5 x 10 inches | Weight: 2 Pounds

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Pros
  • Pocket-friendly
  • Award-winning product
  • Enriched with proteins
  • Offers brassiness prevention
  • Suitable for all blonde hair types

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Cons
  • Might stain surfaces

protip_icon Pro Tip
Apply the purple shampoo after wetting your hair. Lather the product well to remove brassiness from your tresses. Apply the conditioner only when your tresses are completely free of the shampoo lather.

4. Best Cruelty-Free:Jhirmack Silver Brightening Ageless Purple Shampoo and Conditioner

Taking care of silver, gray and blonde hair will become an easy task with the use of the Jhirmack Purple Shampoo and Conditioner. It is a suitable product for all types of blonde hair, whether natural or treated. The innovative violet pigment in the product helps in the upkeep of the brightness and cuts down brassiness by working on the yellow and orange undertones. The inclusion of ingredients like green tea extract, collagen, citric acid and folic acid help in strengthening and conditioning while CoQ10 helps prevent damage from heat and other environmental stressors. This brightening formula has macadamia nut oil that provides deep nourishment and moisturization without leaving a greasy look. This video helps you know moreabout the reviewer’s experience of using the product.

Hair Type: Oily, Dry, Normal | Product Dimensions: 1 x 1 x 1 inches | Weight: 1 Pounds

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Pros
  • Cuts down brassy undertones
  • Suitable for all blonde hair
  • Has green tea extract, citric and folic acid
  • Cruelty-free
  • Offers heat protection

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Cons
  • May not be suitable for fine hair

5. Best Sulfate-Free:PRAVANA The Perfect Blonde Shampoo And Conditioner

The Perfect Blonde toning shampoo and conditioner from PRAVANA stands true to its name. This color-correcting duo helps keep the yellow and orange undertones at bay, eliminating brassiness and leaving you with glimmering hair. The PRAVANA purple shampoo and conditioner is sulfate-free and is enriched with the goodness of ingredients like jojoba, rosemary, sunflower, coconut oil, arnica, wheat, silk and keratin among others. These ingredients help maintain the hair by strengthening and moisturizing them, resulting in a shiny and brighter platinum mane.

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Pros
  • Keeps brassiness at bay
  • Suitable for all blonde hair types
  • Enriched with natural ingredients
  • Sulfate-free

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Cons
  • Might leave a purple undertone in the hair

6. Best Moisturizing:LUSETA Purple Shampoo And Conditioner Set

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4.3

If you are looking to extend the effects of color-treated hair and have a salon-like experience at home, this purple shampoo and conditioner from LUSETA is for you. It is specially formulated for blonde, silver, platinum and gray hair to fight brassiness. The rich neutralization formula and violet pigmentation work gently on color-treated hair to eliminate yellow undertones, hence bringing out the hair’s shine. It is free of sulfates, parabens and gluten and maintains the pH level of the hair. It is enriched with nourishing ingredients including coconut oil, quinoa seed extract, biotin, and keratin, which strengthens and moisturizes the hair and helps keep split ends at bay. Furthermore, the product has not been tested on animals, which makes it ideal for those looking for cruelty-free options.

Hair Type: All | Product Dimensions: 5.5 x 2.75 x 7.5 inches | Weight: 2.6 Pounds

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Pros
  • Keeps brassiness at bay
  • Sulfate-free
  • Paraben-free
  • Cruelty-free
  • Environment-friendly
  • Natural ingredients
  • Suitable for all blonde hair types

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Cons
  • Some might find the smell strong
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Why We Think It's Worth Buying

A whopping 6,538 reviews on Amazon make it obvious that users genuinely love this product.

7. Best For Healthy Hair:Pura d’or ColorHarmony Purple Shampoo And Conditioner

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The Pura d’or ColorHarmony purple shampoo and conditioner is an at-home toning hair product. It is suitable for all blonde hair types. It has the goodness of argan oil, biotin, keratin, taro extract, aloe vera leaf extract, lavender oil, grapefruit seed oil, citric acid, and bamboo extract among other ingredients. This purple shampoo and conditioner for blonde hair is efficient in locking in the hair color and removing yellow and brassy undertones. Reviewers recommend this product for its moisturizing properties that supports repairing damaged hair and promotes healthier hair. It is free of sulfates and parabens and is not tested on animals.

Hair Type: Color Treated | Product Dimensions: 3 x 6 x 7.5 inches | Weight: 1 Pounds.

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Pros
  • Removes brassy undertones
  • Natural ingredients
  • Cruelty-free
  • Suitable for all blonde hair types
  • Sulfate-free
  • Paraben-free

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Cons
  • Some may find the smell strong

8. Best Gluten-Free:Natural Riches Purple Shampoo and Conditioner Set

Indulge in neutralizing the yellow brassy tones that are hiding the beauty of your hair color with the Natural Riches Purple Shampoo and Conditioner Set. These products strengthen your damaged hair, protect the natural oils, and support nourishing the hair. You can use this shampoo and conditioner for color-treated, blonde, silver, and highlighted brown hair. This set is infused with nourishing ingredients like natural botanical oils, shea butter, and silk protein to protect your hair and maintain its health.

Hair Type: Color

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Pros
  •  Sulfate-free
  •  Gluten-free
  •  Paraben-free
  •  Suitable for color-treated

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Cons

None

9. Best For Hair Growth:Bellisso Purple Shampoo And Conditioner

The toning purple shampoo and conditioner from Bellisso works well to eliminate brassy undertones from blonde locks. Be it natural blondes or bottle blondes, a full head of color-treated hair or just a few highlights, different shades of blondes like silver, platinum, ash, gray; you have it all covered with this product. This anti-brass formula packs the goodness of mother nature by including ingredients like green tea extract, aloe vera leaf juice, silk extract, coconut oil, vitamin E and Pro B5 vitamins and is devoid of harsh chemicals. These ingredients help boost hair growth, strengthen the roots, protect the ends from damage, and enhance the overall sheen of your hair. Additionally,the product is recommended by ethically conscious consumers because it has not been tested on animals. Your ashy hair care routine got its perfect partner!

Hair Type: Color

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Pros
  • Powered by natural ingredients
  • Cuts out brassy undertones
  • Works on all blonde hair types
  • Sulfate-free
  • Paraben-free
  • Cruelty-free

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Cons
  • As it contains many oils, some may find it slightly greasy.

10. Best Fragrance:TIGI Catwalk Fashionista Shampoo And Conditioner

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TIGI Catwalk Fashionista Shampoo And Conditioner is specially formulated to protect the hair from heat damage and to keep the color safe. They are blended with conditioning agents and glycerin that hydrates and nurtures the hair. The color-boosting shampoo and conditioner duo improve the smoothness, provide a good shine, and protect against breakage.

Number of Items: 1 | Product Dimensions: 6 x 5 x 4 inches | Weight: 3.53 Ounces

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Pros
  • Good fragrance
  • Sulfate-free
  • Travel-friendly
  • Easy-to-use
  • Suitable for all hair types

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Cons
  • Thick consistency

11. Maple Holistics Purple Shampoo And Conditioner

Are you looking to turn your blonde mane from brassy to bright? Look no further as we bring to you the Maple Holistics purple shampoo and conditioner. It is specially designed to suit all types of blonde shades and color-treated hair and remove yellow undertones, leaving you with shinier locks. It is a sulfate and paraben-free product that comes with the goodness of keratin, jojoba oil, aloe vera leaf juice, argan oil, shea butter, pomegranate extract, hibiscus extract, green tea extract, sea buckthorn extract and silk amino acids among other ingredients. This purple shampoo and conditioner helps in toning the hair and strengthening them and giving a soft shine to those luscious icy tresses.

Hair Type: All, Color Treated, Chemically Treated | Product Dimensions ‏ : ‎ 7.05 x 4.33 x 2.2 inches | Weight : 1 Pounds

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Pros
  • Cruelty-free
  • Sulfate-free
  • Paraben-free
  • Suits all kinds of blonde hair
  • Helps eliminate yellow undertones

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Cons
  • Some may find the consistency too thick.

12. Honeyskin Purple Shampoo And Conditioner No Yellow Set

Forget about those yellow undertones in your icy blonde hair by using the Honeyskin purple shampoo and conditioner. This shampoo and conditioner’s violet pigmentation helps to cut out the warm brassy tones to help achieve cool blonde locks in no time. It includes a list of organic and natural ingredients some of which are aloe vera leaf extract, lavender extract, manuka and coconut oil. Using this UV-powered anti-yellowing product leaves you with visibly shinier and brighter hair that is stronger and deeply nourished while the color of the hair stays intact.

Hair Type: All

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Pros
  • Cuts out brassiness
  • Suits all blonde hair types
  • Organic ingredients used
  • UV filter powered

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Cons
  • Might have to use several times to get desired result

13. Keratin Complex Blondeshell Debrass And Brighten Purple Shampoo and Conditioner

What fun is blonde hair if it has yellow and orange undertones in it? Cut out the brassy look of your silver mane by using the Keratin Complex blonde shell purple shampoo and conditioner. This gentle debrassing purple shampoo and conditioner brightens those platinum tresses and improves the hair strength and protects it from any damages. Its botanically rich formulation contains chamomile complex and a blend of keratin and amino acids and wheat and oat proteins that turn your dull brassy hair into luscious blonde locks. Silver hair care would not be a tedious task anymore!

Hair Type: All

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Pros
  • Botanically rich ingredients
  • Cuts warm brassy undertones
  • Suits all blonde hair types
  • Makes hair heat-resistant

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Cons
  • May not be suitable for a dandruff-prone scalp.

Things To Keep In Mind When Buying A Shampoo And Conditioner For Blonde Hair

How to use purple shampoo and conditioner

One should generally follow the usage instructions mentioned at the back of the bottle of the shampoo and conditioner. But in most cases, for optimum results, it is specified to apply the product to wet hair, leave it on for 2 minutes, lather it and rinse off.

How long should you leave a purple shampoo and conditioner in your hair?

For most blonde hair types leaving the product on the hair for 2-3 minutes might yield a brighter mane, but for lighter blondes, leaving the product too long might result in a slight purple undertone in the hair. Also, leaving on the purple shampoo and conditioner for too long might lead to dryness and subsequent hair fall.

Many of us have beautiful natural or bottle blonde tresses. And whether we like it or not, it is difficult to keep blonde hair from turning yellow or brass over a period of time. This makes the hair look dull and dirty at times. Ergo, purple shampoos, and conditioners come in as a blessing to those who have blonde locks and wish to keep them brighter in between their salon visits. Purple shampoos and conditioners also work well on most colored hair and help ensure color maintenance. So, forget all your woes of having dull yellow, brassy hair and get yourself a purple shampoo and conditioner. Let that beautiful platinum mane shine away.

The Bottom Line

Blonde hair might look elegant and stylish, but you need to use the best purple shampoos and conditioners to prevent them from getting brassy. The L’Oreal Paris EverPure Brass Toning Purple Shampoo And Conditioner Kit is ideal if you want a cool-toned look, while the JOICO Color Balance Shampoo And Conditioner Set is a reliable choice if you want to extend the life of your hair color. For eliminating brassiness, try the LUSETA Purple Shampoo And Conditioner Set. These products have purple pigments that help to neutralize the unwanted brassy tones and maintain the brightness and shine of your blonde hair. The formulas are enriched with natural ingredients that offer restorative care to your tresses. They are free from sulfates, paraben and are not tested on animals. These products work on all types of blonde hair. However, we recommend you not leave on the purple conditioner for too long as it might lead to dryness and hair fall.

Why Trust StyleCraze?

The author of this article Krati Darak, is a hair care enthusiast who loves to experiment with different hair colors. To prevent her hair color from fading away, she prefers to use the best purple shampoos and conditioners and recommends that anyone with blonde highlights or colored hair should use a purple shampoo to maintain the right shade and luster. The products on the list have been carefully hand-picked by her after thorough research and review.

Frequently Asked Questions

Does purple shampoo and conditioner work?

Yes. Yellow and purple appear opposite each other on the color wheel, hence they cut each other; resulting in brighter blonde shades.

How often should I use purple shampoo and conditioner?

It is recommended to use a purple shampoo and conditioner almost 2-3 times a week or once a week depending upon the hair type and previous usage.

Can you use a conditioner with purple shampoo?

Yes, Using a purple conditioner with a purple shampoo will ensure visibly shinier hair and
prevent hair from becoming dry and brittle.

Can purple shampoo cause hair breakage?

If one leaves on the purple shampoo for a longer time or uses an excessive amount of shampoo, it can lead to dryness and hair fall and breakage. Using a purple shampoo too frequently may also cause the hair to fall or break.

Is it bad to use purple shampoo daily?

It is advised not to use purple shampoo and conditioner daily as it may dry out the hair and cause hair fall and breakage.

Can I use a regular conditioner after using a purple shampoo?

Yes, it is okay to use a regular conditioner after using a purple shampoo. However, a purple conditioner will complement your purple shampoo and help neutralize brassy and yellow tones effectively.

Will a purple shampoo remove orange hair tones?

Yes, purple shampoo works effectively as a hair toner and eliminates orange and yellowish tones.

How long does it take for a purple shampoo and a purple conditioner to work?

Purple shampoo and conditioner reduce brassy tones immediately. Use them twice a week for hair color preservation and retention of the vibrancy of your cool-toned hair colors.


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Jill Turnbull
Jill TurnbullHairstylist
Jill Turnbull is an internationally acclaimed freelance hairstylist, colorist, and makeup artist with over 47 years of experience. She founded her own beauty brand and her work has been featured in editorial magazines worldwide.

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Krati DarakAssociate Commerce Editor
Krati is an associate commerce editor, a certified skin care coach, and a beauty enthusiast. She has a master’s degree in advertising and publishing relations from DAVV University and three years of experience in writing and editing for different niches.

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Medha DebCommerce Editor
Medha Deb is a commerce editor with a master's degree in applied linguistics from the University of Hyderabad, which has allowed her to develop a deep understanding of language and its application in various contexts. She specializes in the areas of beauty, health, and wellness and is committed to ensuring that the content on the website is of the highest quality.

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Shiboli ChakrabortiCommerce Editor
Shiboli has a master’s degree in English literature from The English and Foreign Languages University, Hyderabad, and is a certified skincare coach with four years of experience. As a commerce editor, she guides her team members on the best practices to create crisp and authentic content.

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