15 Best Purple Shampoos For Blonde Hair – 2024
To correct, boost and enhance your bright blonde tresses effortlessly.
Lindsay Loo is a cosmetologist who has spent 10 years behind the chair in a storied salon in Chelsea. She is a certified Wella Master Color Expert and also has experience backstage at New York Fashion Week. She has a private studio and loves to make her clients feel amazing and welcomed.
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Experience: 2 yearsOyendrila holds a master's degree in English Literature from the University Of Calcutta, West Bengal, and is a certified skin care coach. As a beauty and lifestyle writer with two years of experience, she writes about everything that the modern woman needs to know about grooming and self-care.
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Experience: 4 yearsShiboli has a master’s degree in English literature from The English and Foreign Languages University, Hyderabad, and is a certified skincare coach with four years of experience. As a commerce editor, she guides her team members on the best practices to create crisp and authentic content.
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Experience: 3 yearsEshna is an associate editor and a certified skin care coach. She has over three years of experience, a triple main bachelor’s degree in psychology, English, and journalism from Mount Carmel College, Bengaluru, and a master’s degree in psychology from Sampurna Montfort College, Bengaluru.
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Colored blonde or silver hair may turn brassy or yellow slowly. If you have the same trouble, try the best purple shampoos to prevent fading of your hair color. The purple shampoo contains a purple pigment that neutralizes the yellow or brassy tones. And, it color-corrects your hair. It is important to protect your hair for a long time, especially when color-dyed.
Try out the 15 best purple shampoos from our list that keep your blonde hair glowing. We have selected these products after thoroughly analyzing their formulations and the reviews that they have garnered on various forums. Have a look below!
In This Article
15 Best Purple Shampoos Available Right Now
1. Best Overall:Fanola No Yellow Shampoo
Stressing over those visibly gray streaks of hair? The Fanola No Yellow Shampoo has got you covered. This shampoo is formulated with a violet pigment that reduces the brassy tones in gray or blonde hair and makes them less noticeable.
Hair graying is a natural phenomenon that happens to all of us. This shampoo keeps your blonde hair color consistent for an extended period of time. The violet pigment in it helps get rid of unwanted brassy yellow hues in grey, light blonde, and highlighted hair. Go through this video to explore a reviewer’s experience of using this product, before buying it.
- Suitable for bleached hair
- Maintains the natural hair color
- Reduces unwanted brassy hues
- Might stain your hands
- May dry out your hair
"This shampoo lends my hair a silky finish. It cancels the yellow tones from my blonde strands in just 10 minutes. My hair feels smooth and clean, and it looks gorgeous after I wash it with this shampoo. It also does not have an overwhelming scent."
Why We Think It's Worth Buying
More than 23,585 rave reviews on Amazon prove why we are so in awe of this product.
2. Best Hair Professionals Recommended:Bold Unique Purple Shampoo
Bold Unique Purple Shampoo is exclusively formulated for blonde hair. The violet pigment in it enhances icy blonde and ash-toned hair colors. It is recommended by hair professionals worldwide as it neutralizes the brassiness in blonde hair. It is sulfate-free, paraben-free, SLS-free, and enriched with vitamin B5 that softens your hair. Additionally, this product is not tested on animals. This ultra-pigmented purple shampoo protects your hair color from fading with its innovative UV filters. Add some natural shine to your color-treated blonde hair with this purple shampoo.
- Recommended by hair professionals
- UV protection
- Sulfate-free
- Paraben-free
- SLS-free
- Softens the hair
- Prevents hair damage
- Recyclable packaging
- Might be too strong
"Using this purple shampoo has been a joy for me. It removes brassy tones, gives color that lasts, and keeps my hair healthy. Yes, it's pretty strong and can tint your hair purple if left too long, but it washes out easily. Ultimately, it's my favorite for achieving a fresh, salon-like blonde, minus the brassy hues."
Why We Think It's Worth Buying
The overwhelming 15,886 positive reviews on Amazon show how popular this product is with happy users.
3. Best Pleasant Fragrance:Get Back Gorgeous Purple Shampoo
Get Back Gorgeous Purple Shampoo keeps your hair looking fresh, beautiful, and gorgeous. It is ideal for toning brassy blonde hair. It delivers noticeable results by making your blonde hair look shinier, healthier, and gorgeous like never before. The advanced UV protective photo stabilizers in it protect your hair from the harmful UV rays of the sun.
This specialist-approved shampoo also contains collagen that prevents hair breakage, hair damage, and split ends. Its profoundly enriched formula consists of new organic compounds derived from coconut oil that offers deep cleansing and washes away all the dirt. Many reviewers have noted that this shampoo can help repair the hair strands from root to tip. It also has a lovely fragrance.
- Adds shine
- Prevents hair damage
- Anti-breakage formula
- Repairs hair strands
- Pleasant fragrance
- May dry out your hair
"As a frequent purple shampoo user, I appreciate this one doesn't inflame my scalp, unlike others I've tried. Plus, no dry hair! My hair feels wonderful, looks great, and even carries a lovely scent. It's definitely a keeper for me."
Pro TipWhy We Think It's Worth Buying
The product has received 4,200 positive Amazon reviews from its users, stating its numerous benefits.
Fanola No Yellow Shampoo Best Overall | Bold Unique Purple Shampoo Best Hair Professionals Recommended | Get Back Gorgeous Purple Shampoo Best Pleasant Fragrance | |
|---|---|---|---|
| Hair Type | Textured-hair, Chemically-treated-hair, Dry, Fine, Normal | Color Treated,All | Natural, Highlighted, or Dyed Blonde, Grey, Silver, White Hair |
| Dimensions | 2.36 x 2.76 x 7.48 inches | 2.17 x 2.17 x 6.69 inches | - |
| Weight | 11.22 Ounces | 11.5 Ounces | - |
| Rating | |||
| Reviews | 23,585 | 15,886 | 4,200 |
| Price | $16.99 | $29.99 | $19.95 |
4. Best Moisturizing Formula:L’Oréal Paris EverPure Brass Toning Purple Shampoo
One of the most trusted brands, L’Oreal, has come up with the EverPure Brass Toning Purple Shampoo that neutralizes brassy orange and yellow tones like a pro. This shampoo works wonderfully on color-treated, blonde, bleached, and gray hair. Its moisturizing formula is infused with an herbal ingredient, such as hibiscus, and purple dye that leave your hair feeling deeply moisturized. It is 100% sulfate-free, paraben-free, gluten-free, and vegan. Use this shampoo 2-3 times a week along with the conditioner for best results. Check this video detailing a tester’s experience with the product to learn more about its benefits.
- Neutralizes brassiness
- Suitable for colored and gray hair
- Deeply moisturizing formula
- Cruelty-free
- Vegan
- Paraben-free
- Gluten-free
- Might cause an allergic reaction
"I love how shiny my hair looks after washing it once with this shampoo. It neutralizes the brassy tones of my hair and refreshes its look. I use a small amount of the product and emulsify it well with lukewarm water. It lathers well on my scalp and cleans it thoroughly."
Why We Think It's Worth Buying
More than 1,218 customers have given the product positive reviews on Amazon.
5. Best For Frizz:Joico Color Balance Purple Shampoo
Your hair needs the right amount of shine, and the Joico Color Balance Purple Shampoo does just that. This shampoo has a unique color-correcting formula that works well on cool-toned platinum hair and silver hair by keeping the unwanted brassy tones at bay.
This purple shampoo repairs color-treated hair and protects it from UV exposure and environmental pollution. The anti-frizz formula instantly rids Your hair of all the frizz by retaining and balancing moisture and hydration. For a more detailed review of this product, here’s a video.
- Unique color-correcting formula
- Prevents UV damage
- Reduces frizz
- Moisturizes the hair
- Suitable for color-treated hair
None
"This purple shampoo gave a noticeable brightness to my blond highlights. It toned down the brassiness with consistent use. It may feel dry, but pairing it with a good conditioner helps maintain moisture. It's very effective in enhancing the color and is now a staple in my routine for keeping my highlights icy and vibrant."
Pro TipWhy We Think It's Worth Buying
It has gained over 1,100 positive reviews on Amazon, making it an all-time best-seller.
6. Best Protein-Enriched Formula:Clairol Professional Shimmer Lights Shampoo
Clairol Professional Shimmer Lights Shampoo is infused with a protein-enriched conditioning formula that tones down brassiness in blonde and silver hair. The invigorating formula refreshes faded highlights and makes them look new. It imparts a natural shine to your locks without leaving behind any residue. This shampoo is also available in formulas for the brunette and red hair.
- Nourishes the hair
- Refreshes faded highlights
- Anti-residue formula
- Not fragrance-free
- Strong fragrance
7. Best Value For Money:Kick Active Purple Shampoo For Blonde & Silver Hair
This award-winning purple shampoo by Kick increases the longevity of your gray or blonde hair color by removing all the brassy and yellow tones from it. This is the only high-performance purple shampoo for blonde hair that uses Precise Color Adjustment technology. This advanced technology helps lighten your hair quickly. Leave the shampoo in your hair for about 2-5 minutes to get the best instant results.
This purple shampoo also protects your hair from the UV rays and prevents damage, breakage, and split ends. Your hair looks radiant and shiny under any lighting after using it. Gently exfoliate all the dirt and excess oil from your hair with just one wash.
- Instant results
- Prevents hair damage
- Prevents breakage and split ends
- Removes dirt and excess oil
- Made with 100% safe ingredients
- Might stain your hands
8. Best For Color-Treated Hair:MATRIX Total Results So Silver Color Obsessed Shampoo
MATRIX Total Results So Silver Color Obsessed Shampoo is a pure purple shampoo recommended by professional hairstylists. It works best when you mix it with your regular shampoo to wash your hair. This color-depositing purple shampoo works to balance out the brassiness and yellow tones in blonde and gray hair. It does so without stripping away your hair’s natural moisture.
- Retains your hair’s moisture
- Suitable for color-treated hair
- Illuminates highlighted hair
- May dry out your hair
Why We Think It's Worth Buying
This product has received 2,558 reviews from customers on Amazon, indicating its popularity and reliability.
9. Best For Shine:Paul Mitchell Platinum Blonde Shampoo
Looking for a purple shampoo that softens your hair while reducing its brassiness? The Paul Mitchell Platinum Blonde Shampoo is here to your rescue. This shampoo has a color-enhancing formula that renews your natural and color-treated blonde, silver, and white hair. Its super nourishing formula with added conditioners softens your hair and leaves it with a beautiful shine.
- Color-enhancing formula
- Provides hydration and nourishment
- Renews natural and color-treated hair
- Imparts shine
- Strong fragrance
"I've been using this shampoo and it works well with my blonde highlights, truly cooling the brassiness effectively. The texture is gentle, not making my hair stiff like other toning shampoos. It's a recommendable product."
Pro TipWhy We Think It's Worth Buying
Almost 990 happy users have mentioned the value and quality of this product.
10. Best Color-Depositing Formula:Redken Color Extend Blondage Color-Depositing Purple Shampoo
Redken Color Extend Blondage Color-Depositing Purple Shampoo is regarded as one of the best purple shampoos for color-treated hair. It is suitable for color-treated blonde and highlighted hair. Its formula is blended with citric acid and violet pigments that strengthen each of your hair strands from the core and remove brassiness to maintain cool-toned blonde hair. Use it at least 2-3 times a week for optimal results.
- Strengthens the hair
- Instant results
- Suitable for cool-toned hair
None
Why We Think It's Worth Buying
This product is so liked by shoppers that it has gained over 367 great reviews on Amazon.
11. Amika Bust Your Brass Cool Blonde Shampoo
Amika Bust Your Brass Cool Blonde Shampoo is an ultra-violet shampoo that keeps your blonde color intact, light, and bright. Its formula is infused with sea buckthorn berry that is rich in vitamins A and C, antioxidants, and healthy omega fatty acids. Wild cherry bark extract has proven efficacy in bringing out the color, shine, and softness in all shades of natural and color-treated hair. Hydrolyzed keratin restores the moisture, elasticity, luster, and smoothness of your hair. Avocado oil provides the nourishment of protein, vitamins A, D, E, and B6, amino acids, folic acid, and minerals.
- Provides nourishment
- Improves the overall quality of your hair
- Suitable for all shades of natural and color-treated hair
- Suitable for Brazilian-treated and keratin-treated hair
- Cruelty-free
- Vegan
- Expensive
"I've been dying my own hair for a while and was impressed by Amika's ability to give me the shade I wanted. The product eliminated the brassiness and left my hair softer. Initially, I found it a bit overpriced and small for the value, but the fantastic results made it worth considering for a repurchase. This product smells amazing and leaves an incredible shine—definitely a keeper in my blonde hair arsenal."
12. L’ange Violet Purple Toning Shampoo
The L’ange Violet Purple Toning Shampoo is an intensely pigmented shampoo that neutralizes yellow, brassy tones in color-treated hair. It refreshes, tones, brightens, and preserves your blonde, gray, or platinum hair while leaving it soft, healthy, and manageable after use. The shampoo is enriched with violet pigments that neutralize yellow and brassy tones. It contains nourishing ingredients, like borage seed oil that restore moisture, shine, and softness. The linseed oil, which is rich in vitamin E, conditions your hair, and panthenol locks moisture and boosts hair elasticity. It has an antioxidant-rich formula that boosts moisture and shine.
- Offers UV protection
- Prevents hair damage
- Paraben-free
- Alcohol-free
None
"This purple shampoo perfectly deposits color and tones my hair. It eliminates yellow tones superbly. The product leave a slight residue, and overuse might tint your hair. Yet, it softens, moisturizes, and beautifully enhances my hair with a remarkable silver shine. Lastly, no gloves are needed, and it doesn't affect shower tiles or grout. I'll definitely be restocking."
13. Pantene Silver Expressions Purple Shampoo
Pantene Silver Expressions Purple Shampoo brightens up your dull hair strands. It maintains your silver or blonde hair by neutralizing the excess yellow tones caused due to environmental pollution and UV rays. Its formula is mild, gentle, and 100% free from parabens and silicones. With a very light fragrance of luxurious lotus flowers, the shampoo is safe for chemically-treated hair. You can use it daily to reduce brassiness by gently massaging it into the hair and keeping it on for at least 3-5 minutes before rinsing it off.
- Paraben-free
- Silicone-free
- Mild fragrance
- Suitable for chemically-treated hair
- Color-safe formula
- Might turn hair brittle
Why We Think It's Worth Buying
This product has made it to our top favorite list with more than 538 rave reviews on Amazon.
14. BIOLAGE ColorLast Purple Shampoo
Use this highly pigmented purple shampoo to even out the unwanted brassy and yellow undertones in your hair. Its deep conditioning formula protects your hair from damage and breakage. It also boosts the coolness of blonde hair and leaves it feeling fresh and silky.
This vegan and paraben-free formula does not contain any harsh ingredients. Additionally, it is not tested on animals. It makes your hair smoother. It contains conditioning agents like fig, castor oil, and orchid extract that protect your hair from environmental pollution and provide nourishment.
- Deep conditioning formula
- Prevents hair damage
- Reduces hair breakage
- Paraben-free
- Vegan
None
15. John Frieda Violet Crush For Blondes Purple Shampoo
Say goodbye to those brassy yellow undertones in your hair with the John Frieda Violet Crush For Blondes Purple Shampoo. This shampoo enhances your original blonde, gray, and silver streaks. The crushed violet pigments in it absorb UV light and make your hair appear fresher and brighter after a few washes. Your hair feels renewed and refreshed as if you’ve just walked out of the salon.
- Protects your hair from sun damage
- Visible results after a few washes
- Enhances the hair color
None
"The product tames my hair's brassiness to a cool shade, leaving it softer. A little goes a long way - washing for a minute or two worked for me. It touched up my roots effectively. The scent is quite strong but my hair overall looks healthier. This is a good buy for occasional use."
Why We Think It's Worth Buying
The product has more than 484 reviews claiming its efficacy.
Now that you know all about the best purple shampoos available on the market, let’s answer a few important questions about them.
What Is Purple Shampoo?
If you have naturally blonde, silver, gray, or color-treated hair, it is essential to use the right shampoo to take care of it. Color-treated hair can get damaged or prone to brassiness due to many factors like UV exposure, chlorine, or mineral impurities in the water. Purple shampoo is highly recommended to protect your hair from such damage as it acts as a shield and reduces the unwanted brassiness and yellow undertones.
What Does Purple Shampoo Do?
Purple shampoo keeps any kind of brassiness at bay and maintains the natural color of your hair. It protects your hair from the harmful UV rays of the sun, chlorine, and environmental pollutants. It cleanses your hair and dispenses purple pigment to help return the cool tone of your blonde, gray, or silver hair color.
How To Use Purple Shampoo To Tone Your Hair?
- Purple shampoos are not meant for daily use.
- People with bleached hair and who live in hard water areas tend to have more mineral build-up on their strands. They should use purple shampoo only once a week.
- Professionals recommend their clients to be careful as purple shampoos can be extremely drying.
- Use a hydrating conditioner in order to moisturize your hair after washing it with purple shampoo to prevent extreme dryness.
Infographic: How To Choose The Right Purple Shampoo For Blonde Hair
Purple toner shampoos are ideal if you are looking to revive your hair’s natural color. While these are widely available, many hair care enthusiasts do not know how to pick the right shampoo for their needs. If you are one of them, worry not. The infographic below explains what you need to keep in mind when buying purple shampoos for your hair type. Scroll down to know more.
Illustration: StyleCraze Design Team
The Bottom Line
Blonde hair looks elegant and classy, but it might turn yellow or brassy after a few washed. The Fanola No Yellow Shampoo effectively neutralizes unwanted brassy tones and helps maintain a cool, or silver tone, the L’Oréal Paris EverPure Brass Toning Purple Shampoo helps maintain color vibrancy with a deeply hydrating formula, and the Redken Color Extend Blondage Color-Depositing Purple Shampoo offers a blend of toning and strengthening the hair. These best purple shampoos help preserve your blond hair color and neutralize the brassiness. They contain pigments that help correct your hair color and provide long-lasting results. Some of these shampoos are suitable for chemically-treated hair. The listed purple shampoos are vegan, sulfate-free, and prevent hair damage. Some are even free of animal testing. However, some products may have a strong fragrance and can dry out your hair. Therefore, read reviews for a better understanding and side with expert-recommended formulations to steer clear of ill effects. Pick the best purple shampoo that suits your hair type with the help of our buying guide.
Why Trust Stylecraze?
Oyendrila Kanjilal, the author of this article, is a hair care enthusiast who believes that using the right toner shampoo is key to preventing your blond hair from turning brassy. To ensure your blonde hair retains its natural color, she conducted extensive research and curated the list of the best toner shampoos you can use. These shampoos prevent hair damage, add shine, and reduce brassiness in your hair.
Frequently Asked Questions
Is purple shampoo a toner?
No, unless mentioned specifically by the brand, not all purple shampoos are toners. A purple shampoo is a pigmented shampoo and conditioning regimen that helps blonde hair, cool tones, and gray strands soften unwanted yellow and brassy tones. A toner is more in line with a gloss than a pigmented shampoo.
How often should I use purple shampoo?
You can use purple shampoo as little as once a month or as much as twice a week. Just remember not to use it very frequently as it might turn your hair purple and dry it out.
How long does it take for a purple shampoo to work?
You can leave purple shampoo on your hair for up to 15 minutes to remove brassiness. If you’ve recently colored your hair, leave the shampoo on for about 5-10 minutes.
What purple shampoo do salons use?
The list mentioned in this article contains some of the most reliable and trusted purple shampoos. Hair professionals also swear by these brands when it comes to purple shampoos.
Can purple shampoo lighten dark hair?
Purple shampoo neutralizes warm tones in blonde or light hair by depositing violet pigments. It does not affect or damage brunette hair, but it can leave a lilac tint on light hair if left on for a long time. However, it does not lighten dark hair.
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