10 Best Cosmetologist-Approved Hair Toners For Brassy Hair – 2024

Flaunt a head full of shiny tresses in the shade of your choice with the right options at hand.

Reviewed by Lindsay Loo, Cosmetologist Lindsay Loo Lindsay LooCosmetologist insta_icon
Written by Shiboli Chakraborti, MA (English Literature), Certified Skin Care Coach Shiboli Chakraborti MA (English Literature), Certified Skin Care Coach linkedin_icon Experience: 4 years
Edited by Krati Darak, MBA, Certified Skin Care Coach Krati Darak MBA, Certified Skin Care Coach linkedin_icon Experience: 3 years
Fact-checked by Medha Deb, Integrated MA Medha Deb Integrated MA linkedin_icon Experience: 5 years
Last Updated on
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No matter how expensive your hair color is, it will wash away after its lifetime is over. But the good news is, there are ways to delay the process and keep your hair color looking fresh and beautiful for long. If you were searching for the perfect toner for brassy hair, you are at the right place. Here are the 10 best hair toners that give your hair color a shine that will stay longer and make it look more lustrous. These toners also add brightness and vibrancy to your brass hair color. Read on to choose the one that suits you best.

Top Picks
CHECK PRICE
Best Cruelty-Free:L'Oreal Paris EverPure Purple Sulfate-Free Color Care System
Price on Amazon
Best Value For Money:matrix Total Results Brass Off Blue Shampoo
Price on Amazon
Best Petrolatum-Free:amika: bust your brass cool blonde repair shampoo
Price on Amazon
Best Fragrance:John Frieda Violet Crush Purple Shampoo
Price on Amazon
Best No-Drip Formula:Garnier Nutrisse Ultra Color Nourishing Anti-Brass Treatment
Price on Amazon
Best Non-GMO:BY THE WAY Your Hair Looks Fabulous Purple Shampoo
Price on Amazon
Best Natural Ingredients:MARC DANIELS PROFESSIONAL Lush Luminous Blonde Conditioner
Price on Amazon
Best UV Protectant:MARC DANIELS PROFESSIONAL Lush Luminous Blonde Shampoo
Price on Amazon
Best Gentle Formula:oligo Blacklight Blue Conditioner
Price on Amazon
Best Sulfate-Free:Majestic Pure Cosmeceuticals Purple Hair Mask
Price on Amazon

What Does Brassy Hair Mean?

Brassy hair

refers to the unwanted warm pigments that become visible on colored hair. It occurs if the lifting or bleaching does not remove all the underlying pigment in your hair, allowing the warm tones to become visible after a few weeks of your color treatment. When you color your hair, the natural hair color is removed for the new color. Still, since all hair has underlying warm tones, removing the natural color makes the orange, yellow or red tones more visible, which causes brassy hair. Therefore, to extend the life of your new hair color and to help it stay the correct shade, you need to fix the brassiness. For example, platinum or blonde shade becomes yellow, and light brown or darker shade becomes orange to red.

What Color Toner Should I Use For Brassy Hair?

The color of the toner depends on the tone of your brassy hair. For orange and yellow brassy tones, a purple or blue tinted toner will work. Similarly, for red tones, a blue or green toner is ideal.

Should I Apply Toner To Wet Or Dry Hair?

Ideally, toners should be applied to damp and towel-dried hair. If the hair is dripping wet then the toner might not be effective as it will get diluted. On the other hand, if the hair is completely dry, it might result in an uneven application of the toner.

10 Best Hair Toners For Brassy Hair

1. Best Cruelty-Free:L’Oreal Paris EverPure Purple Sulfate-Free Color Care System

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4.3
L’Oreal Paris Ever Pure Brass Toning Purple Shampoo Image: L'oreal Paris

The gentle duo of shampoo and conditioner that makes up the L’oreal Paris EverPure Purple set is an ideal toner for blonde, bleached, silver, and highlighted brown hair. It is formulated with hibiscus and purple dye to moisturize color-treated hair while neutralizing brassy tones. This set gives you the luxurious experience of a rich lathering shampoo and a deep conditioning effect without leaving any residue. Learn more about this product in this video.

Hair Type: Damaged, Color Treated | Product Dimensions: 2.96 x 2.96 x 7.48 inches | Weight: 1.02 Pounds.

Pros

  • Paraben-free
  • Sulfate-free
  • Gluten-free
  • No harsh salt
  • Vegan
  • Cruelty-free

Cons

  • Strong fragrance

protip_icon Quick Tip
Do not leave these products on for long if you have bleach-damaged hair. Follow the instructions on the package strictly.


worth-buy-icon

Why We Think It's Worth Buying

More than 52,066 customers have given the product positive reviews on Amazon.

2. Best Value For Money:matrix Total Results Brass Off Blue Shampoo

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4.4
MATRIX Total Results Brass Off Blue Shampoo Image: Matrix

Total Results Brass Off Blue Shampoo from matrix reduces brassy tones and has a clarifying action on the scalp. It is suitable for lightened brunette hair as it deposits balancing blue-violet pigments that effectively counter the brassy tones. This professional salon shampoo can be left in the hair for two-three minutes for the extra toning. This Color-depositing toner is formulated to gently wash away hair-dulling residue and build-up while maintaining the brightness and vibrancy of the color. It can also be used on natural hair to make it shinier and stronger. This video will provide you with added insights about the product.

Hair Type: Color Treated | Product Dimensions: 1.95 x 1.95 x 8.16 inches | Weight: 10.93 Ounces

Pros

  • A little goes a long way
  • Value for money
  • Pleasant fragrance

Cons

  • None
worth-buy-icon

Why We Think It's Worth Buying

It has received over 2,257 rave reviews on Amazon, proving it is a mass favorite.

3. Best Petrolatum-Free:amika: bust your brass cool blonde repair shampoo

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4.1
Amika: Bust Your Brass Cool Blonde Shampoo Image: Amika

This innovative formula from amika is fortified with sea buckthorn berry that is rich in vitamin C and A, antioxidants, and omega fatty acids to promote stronger and healthier hair. It is enriched with wild cherry bark extract to protect color and enhance shine in color-treated blonde and natural hair. Hydrolyzed keratin and avocado oil combine to nourish and restore moisture and elasticity to keep the hair smooth and lustrous. Take a look at this video to know more about the product.

Hair Type: Chemically Treated | Product Dimensions: 8.13 x 8.44 x 4.94 inches | Weight: 2.4 Ounces.

Pros

  • Sulfate-free
  • Paraben-free
  • Phthalate-free
  • Mineral oil-free
  • Petrolatum-free
  • Cruelty-free
  • Vegan

Cons

  • Leaves residue
L'Oreal Paris EverPure Purple Sulfate-Free Color Care System
Best Cruelty-Free
matrix Total Results Brass Off Blue Shampoo
Best Value For Money
bust your brass cool blonde repair shampoo
Best Petrolatum-Free
Hair Type Damaged, Color Treated Color Treated Chemically Treated
Dimensions 2.96 x 2.96 x 7.48 inches 1.95 x 1.95 x 8.16 inches 8.13 x 8.44 x 4.94 inches
Weight 1.02 Pounds. 10.93 Ounces 2.4 Ounces.
Rating
Reviews52,0662,257154
Price$15.99$20$12

4. Best Fragrance:John Frieda Violet Crush Purple Shampoo

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4.4
John Frieda Violet Crush For Blondes Purple Shampoo Image: John Frieda
Now 24% Off

The rich formula of the John Frieda Violet Crush Purple Shampoo contains crushed violet pigments that, when deposited into blonde hair, reduce brassy yellow tones to make color-treated hair brighter and lighter. This deep cleansing shampoo washes away product build-up to leave the hair feeling revitalized and healthier. The violet pigments also absorb UV light to send out a blue-white glow that instantly eliminates dullness and makes blonde hair appear cooler. This advanced formula is gentle on the hair and protects the blonde from fading while moisturizing it.

Hair Type: All | Product Dimensions: 1.87 x 3 x 8.22 inches | Weight: 9.6 Ounces.

Pros

  • Does not weigh down the hair
  • Peroxide-free
  • Cost-effective
  • Pleasant fragrance

Cons

  • Contains sulfate
worth-buy-icon

Why We Think It's Worth Buying

The extensive 484 rave reviews on Amazon prove why we are vouching for this product.

5. Best No-Drip Formula:Garnier Nutrisse Ultra Color Nourishing Anti-Brass Treatment

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4
Garnier Nutrisse Ultra Color Blondes Nourishing Anti-Brass Treatment Image: Garnier

The Garnier Nutrisse Ultra Color Nourishing Anti-Brass Treatment is enriched with olive, avocado, and shea oils to condition color-treated hair and keep it healthy. You can use it weekly to keep the blonde color light and bright while neutralizing brassiness. It is formulated with CoolTone technology to help refresh the color and tone down warm hues. It can be used on color-treated and natural blonde hair to preserve its shine and gloss.

Hair Type: Normal | Color: Anti-Brass | Product Dimensions: 3 x 2 x 6 inches | Weight: 5.93 Ounces.

Pros

  • Pleasant fragrance
  • No drip formula
  • Suitable for natural blonde too

Cons

  • Works best as a light toner
protip_icon Pro Tip
Use this product once a week as a conditioner. Do not leave it on for longer than 5 minutes or it may stain your scalp a purplish shade.

6. Best Non-GMO:BY THE WAY Your Hair Looks Fabulous Purple Shampoo

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4.1
The BTW Co. Purple Shampoo Image: By The Way

This multitasking purple shampoo helps brighten blonde hair, impart a shine to silvers, and tone down brassiness. This gentle plant-based cleanser is a blend of sunflower, avocado, and argan oils that repair and nourish the hair while locking in moisture. It neutralizes yellowing and dullness from everyday pollutants and product residue. This product can be left in for two to five minutes for more intense results and to preserve cool tones.

Hair Type: color-treated | Product Dimensions: 2.5 x 2.5 x 8 inches | Weight: 1 Pounds

Pros

  • Sulfate-free
  • Paraben-free
  • Silicone-free
  • Phthalate-free
  • Non-GMO
  • No synthetic filler
  • Cruelty-free
  • Mild fragrance

Cons

  • None

7. Best Natural Ingredients:MARC DANIELS PROFESSIONAL Lush Luminous Blonde Conditioner

This conditioner is infused with native Australian blue cypress oil with remedial purple pigments that eliminate brassy orange and yellow tone hair while enhancing faded highlights in blonde, silver, gray or bleached hair. The rosemary and sage leaf extracts combine with vitamins A and C to promote hair growth and improve scalp health. In addition, this powerful conditioner is further fortified with pro-vitamin B5 to nourish, strengthen and restore shine and softness to dry and dull hair. Finally, this subtly fragrant product deeply hydrates the hair to combat frizz and flyaways.

Hair Type: Color Treated | Product Dimensions: 1.97 x 1.97 x 8.66 inches | Weight: 14.11 Ounces

Pros

  • Natural ingredients
  • Sulfate-free
  • Paraben-free
  • Silicone-free
  • Cruelty-free
  • Vegan
  • Cost-effective

Cons

  • Leaves the hair greasy

8. Best UV Protectant:MARC DANIELS PROFESSIONAL Lush Luminous Blonde Shampoo

The restorative purple pigments in the MARC DANIELS PROFESSIONAL Lush Luminous Blonde Shampoo are sustainably extracted from the blue cypress tree. The cobalt blue oil enhances faded highlights and neutralizes brassy yellow-toned hair in color-treated blonde, bleached, highlighted, silver, or gray hair. This multipurpose cleanser is enriched with sage and rosemary leaf extracts that bring back shine and luster to the hair while improving scalp health and promoting hair growth. This mildly fragrant shampoo also contains pro-vitamin B5 to strengthen and restore brittle hair.

Product Dimensions: 2 x 2 x 9 inches | Weight: 11.99 Ounces

Pros

  • Natural ingredients
  • Pleasant fragrance
  • UV protectant
  • Sulfate-free
  • Paraben-free
  • Silicone-free
  • Vegan
  • Cruelty-free

Cons

  • Drying

9. Best Gentle Formula:oligo Blacklight Blue Conditioner

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4.4

Say goodbye to unwelcome yellow hair streaks with the oligo Blacklight Blue Conditioner that is designed to eliminate brassiness and preserve color specifically for light brown to medium blonde hair. It is enriched with argan oil to strengthen the hair strands and restore scalp health while protecting against UV rays. It is infused with 11 amino acids that repair the surface damage to make your hair stronger and shinier. Additionally, this professional toning hair treatment nourishes dry, damaged hair to leave it smooth and radiant.

Hair Type: Damaged | Product Dimensions ‏ : ‎ 6.26 x 2.8 x 2.28 inches | Weight : 8.5 Ounces

Pros

  • Gentle formula
  • Sulfate-free
  • Paraben-free
  • Vegan
  • Salt-free
  • Suited for sensitive scalps

Cons

  • None

10. Best Sulfate-Free:Majestic Pure Cosmeceuticals Purple Hair Mask

The deeply nourishing Purple Hair Mask from Majestic Pure Cosmeceuticals has violet pigments that eliminate brassy and yellow tones from blonde and silver hair to leave it radiant and bright. This silver toner is enriched with moisturizing ingredients like olive oil, argan oil, and shea butter that condition color-treated, heat-processed, dry, and damaged hair to keep it healthy and strong. It can be used once a week to give longevity to color and maintain hair and scalp health.

Hair Type: Damaged,All,Dry

Pros

  • Pleasant fragrance
  • Sulfate-free
  • Paraben-free
  • Cruelty-free

Cons

  • Weighs down fine hair
*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

Infographic: Ingredients To Look For When Buying Hair Toners For Brassy Tresses

When it comes to combating brassy hair, the right ingredients can be your best allies. After getting a color treatment, search for toners that hydrate and strengthen your hair while eliminating orange or brassy tones. Check out the infographic below to learn more.

Ingredients to Look for When Buying Brassy Hair Toners (infographic)

Illustration: StyleCraze Design Team

The Bottom Line

Hair toners can help retain your hair color, shine, and pomp! For brassy tones, purple or blue-tinted toners work wonders and can elevate your hair texture. While purchasing hair toners, make sure that they help maintain the vibrancy of your locks. The L’Oreal Paris EverPure Purple Sulfate-Free Color Care System helps neutralize brassy, unwanted tones with a deep conditioning base formula, the amika: bust your brass cool blonde repair shampoo helps rejuvenate and strengthen the hair, protecting hair color, and the Garnier Nutrisse Ultra Color Nourishing Anti-Brass Treatment adds moisture and shine to the tresses, refreshing color-treated hair. Some popular choices of toners are free of sulfates, parabens, phthalates, petrolatum, and mineral oil. It is always better to steer clear of styling products that leave unwanted residues or tend to stain clothes while you are using them.

How To Choose The Best Toner For Brassy Hair

Before you choose a toner for brassy hair, there are some essential points to keep in mind.

  1. Hair color: There are different color toners available that fix different shades of brassy hair. Choose one that is suitable for your shade.
  1. Type of toner: Toners are available as masks, creams, shampoos, and conditioners. Some can be left in for longer to work, and others like shampoos are meant to be rinsed off immediately. Again, choose depending on your preference and convenience.
  1. Chemicals: Go for toners that have the least amount of harsh chemicals to prevent hair damage. Paraben-free and ammonia-free products are gentle on the hair and also have a pleasant fragrance.

Pro Tips For Using Toner At Home

Below are some tips to help you get the most benefits from your toner at home.

  • It is best to choose toning shampoos, conditioners, masks, and treatments that offer conditioning and moisturizing benefits.
  • Toners that have a blue pigment cancel orange cast, and purple toners eliminate brassy yellow tones. Depending on your shade of blonde, choose the one that is right for you.
  • Wait for two weeks after you have bleached your hair before using a toner.
  • Limit the usage to once a week to increase the life of your color and for maximum brightness.
  • Identify the brassiest spots and apply the toner only on those areas. If you apply it all over, then the rest of your hair may not match the brassy sections. But if all your hair is discolored, then you can use it all over.

How Long Should I Leave Toner On My Hair?

The duration for which you leave a toner on your hair depends on the product. Some toners, like shampoos and conditioners, need less time to act, whereas others, like masks, need more time. Hence, it is best to follow the instructions that come with the product.

Frequently Asked Questions

Do you shampoo after using toner on brassy hair?

Yes, shampoo and deep condition your brassy hair after applying a toner.

Does toner get rid of brassy hair?

Yes, toners especially made for brassy hair are very effective.

How often can you tone your brassy hair?

You can tone your hair every 1-2 months for the best results.

Is toner better on clean or dirty hair?

Tone clean hair but not completely wet hair. Instead, tone dry or damp hair for the best results. For the best results, read the brand instructions carefully.

How do you know when the toner is done?

When the process is complete, you will notice a visible change in your hair’s texture.

What happens if you leave the toner on too long?

You can end up with a purple or blue hue, or your locks might lose color for weeks if the color is oversaturated.

Why Trust StyleCraze?

The author of this article, Shiboli Chakraborti, is a certified skin care coach and hair care enthusiast who loves reviewing products. She has curated this list of the best hair toners for brassy hair after carefully researching and reading online reviews from several e-commerce websites. These hair toners are vegan, cruelty-free, and devoid of harsh salts. Not only do these toners smell good, but they are also lightweight, paraben-free, and suited for sensitive scalp.

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Lindsay LooCosmetologist
Lindsay Loo is a cosmetologist who has spent 10 years behind the chair in a storied salon in Chelsea. She is a certified Wella Master Color Expert and also has experience backstage at New York Fashion Week. She has a private studio and loves to make her clients feel amazing and welcomed.

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Krati is an associate commerce editor, a certified skin care coach, and a beauty enthusiast. She has a master’s degree in advertising and publishing relations from DAVV University and three years of experience in writing and editing for different niches.

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