Samuel Ashcroft

Samuel Ashcroft is an expert stylist and educator at West London’s Josh Wood Atelier, one of the most prestigious salons in the UK. He has eight years of experience and specializes in effortless, simple, but beautiful hairstyles that enhance and embrace natural hair texture and patterns for every hair type and texture. He has extensive fashion and editorial experience and has worked at Paris, Milan, and London Fashion Weeks. He has also collaborated with some of the biggest names in the industry, including Alexander McQueen, Valentino, and Dior. This has led Samuel into working as a celebrity stylist for stars like Saoirse Ronan and Janice Joostema.

Samuel has worked for some of the best salons in the world, including L’Oreal and Brooks and Brooks. He is currently a Varder Stylist and Educator with Josh Wood Atelier and shares his expertise with other stylists and trainees, teaching them his own twist on the latest techniques and trends in the industry. He is committed to delivering the highest level of service to his clients and works closely with each client to create a look that is bespoke and tailored to their individual needs, using his expertise and timeless twist, to ensure that they leave the salon feeling confident and effortlessly beautiful.